Pharmacia Upjohn free essay sample

Pharmaceutical industry analyst estimate that it was common for patented prescription drugs to love up to 60% of their volume within six months after their patent expired due to generic competition. However, this situation was typical of prescription drugs and not necessarily prescription drugs converting to a nonprescription status upon expiration of their pattern. In my opinion, the brand awareness that Rogaine has built over the past 8 years coupled with a reduction in price and no need for multiple MD visits would increase sales a great deal. I predict that the competition would have a very small market share, at least initially. * Would the US marketing strategy developed for nonprescription Rogaine prior to the FDA’s recent rulings need to be modified? It would have to be modified slightly, to exclude the word â€Å"only†. I recommend keeping â€Å"Rogaine†, as it’s a strong name to build upon, as well as the concept of â€Å"system of hair care†, integrating Progaine’s name with Rogaine. We will write a custom essay sample on Pharmacia Upjohn or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page References Kerin R. amp; Peterson R. 2011. Strategic Marketing Problems. Cases and Comments. Pearson