Marketing Essay Example | Topics and Well Written Essays - 2500 words - 23

Marketing - Essay ExampleThese uncontrollable elements oft decide how an organisation operates - countries have different demographic attributes, tax structures, political and legal environments. Apple Inc. is superstar such orgabisation that has worked hard to create an image of a people oriented participation and thus it has been a top priority for the company to identify with the masses and create a community (Weiss A., 2005).Challenges argon spacious for a global company it faces issues like foreign exchange rate fluctuations, unstable government, shifting borders, degeneracy and counterfeiting. In spite of this it is a prerogative for the companies to internationalize their operations. They need to go closer to the markets they serve and scoop out local factors of production into consideration. Multinational organisations have definite marketing objectives in mind when they venture into operations. The biggest queries piazza around their choice of country (which is deter mined by the competitive advantage, market attractiveness and risk associated with the nation), the stylus of entry (different modes differ on the level of profit potential, risk, control and most importantly, commitment), and finally, the way in which the company adapts its marketing program to the local specifications.Before going into the details of Globalisation, Localisation and Glocalisation, it may be dependable to understand how a company is faced with the challenge of adapting its marketing campaign which involves the product(s), the marketing communication, the distribution dress that the company adopts and the price at which the company decides to sell. Straight extension, product adaptation or product inventions are the strategically poised options open to the firm on the product front. It basically deals with the decision of the company to go with its existing portfolio,