Unit 9 P4

Unit 9exploring creative yield promotion P4 explain the terra firmas behind the choice of media in a flourishing promotional track d protest. Bran put on Baumgart IBS 1c P4 Version 3 30 may 2012 Mrs. Daymond From mouth-to-mouth to TV and Internet. In 1886 when coca cola started they didnt had TVs, radios and Internet to tell people they boast invented something new. So e realthing was from mouth-to-mouth, through the flyers, the newspapers or whacking wall paintings on tall buildings.Later they could add the radio in this list. And that status they still energise precisely how do they do that now a day? They do that intimately through the TV willing al the happy people who alcohol addiction Coke and with the happy and bright colours and their catchword OPEN HAPPINESS. wherefore one the TV and Internet and not on the radio for mannikin? Because if you hear a commercial on the radio you unless gain vigor and not see the commercial only when on TV you reckon and HEAR t he commercial and because of that you emergency a Coke.The number one reason is that al around everybody has now a day a TV, a computer and a smartphone with internet, so Cola has to go with their time and now they have a general site some all the different kinds of drinking the have, they also have a Coca Cola web shop, a Cola diet site, a Cola goes green site and galore(postnominal) to a greater extent. All these sites atomic number 18 for people want to know more or so Coca Cola or buy their stuff. Coca-Cola uses direct marketing in many ways. First, the company partners with various restaurants, movie theatres, etc. to carry its product.Unit 9 exploring creative product promotion P5 externalise a promotional campaign for a given product/ function to meet the needs of a given campaign/creative instruct sane trade gook Havelaar products Brandon Baumgart IBS 1c P5 Version 1 27 January 12 Mrs. Daymond Table of contents 1. macrocosm 2. grounds brief 3. Creative brief 4. Budget and time liner 5. Mood board 6. Conclusion Introduction In this task you design a promotional campaign for a given product/ do to meet the needs of a given campaign/creative brief Fair trade Max Havelaar. Fairtrade since 1988Max Havelaar Foundation was founded in 1988 by Nico Roozen and Frans avant-garde der Hoff in response to an urgent call of cocoa farmers in Mexico. guardianship is good, but a sightly cost for our deep brown is discontinue. Then we dont need to hold or hand, they argued. With a fair price for coffee tree beans, small farmers take matters into their own hands. I rely you will learn as much I will with typing this report. Campaign brief Background to the proposed campaign The Max Havelaar Foundation grants since 1988 in the Netherlands, a hallmark of coffee at a fair price for producers in the market.The initiative was developed in consultation among Mexican coffee farmers and a Dutch aid organization. The organization is just supported by ICCO , an interchurch organization for development. The initiative was copied Max Havelaar is now also the call of the only indep stop overent fair trade articulate for foods whose producers in Latin America, Africa and Southeast Asia by buying a higher price than the humankind price is paid. On top producers receive a premium as an extra.The name comes from the book Max Havelaar (1860) by Multatuli, which injustice is made of coffee farmers in the former Dutch East Indies. The mark guarantees that organizations of small farmers or plantations in developing countries receive a fair price for their products. Although the mark, partially because of his name, especially evokes associations with coffee, it is also found in ice cream, tea, chocolate, honey, cocoa, fruit juice, rice, wine, beer, cole and fruit. Include the gear up Oke, under that name bananas, oranges, pineapples and mangoes sold, may Fairtrade / Max Havelaar label.In accessory there are other brands such(prenominal) as Ben & Jerrys (ice institution 100% fairtrade), Verkade, Swiss Noir (chocolate), Penotti (chocolate spread) and Fair Trade Original (an array of products). in that respect are also several supermarkets (such as Albert Heijn Pure and Honest and Lidl Fair Globe) that choose to sell fruit to sell under their own brand of course Fairtrade / Max Havelaar label. In January 2010, the supermarket chain PLUS the largest payload to fair trade made. From this date all bananas Plus sells Fairtrade / Max Havelaar certified. In 2011, the SPAR supermarket organizations and ALERT followed suit.The foundation itself is acting in any of these products, it provides only the label that guarantees a fair trade. In 2004, 3% of the Dutch coffee and 2% of the Belgian coffee certified under the Max Havelaar label. In many countries there are foundations that same goal and same twisting method. The Max Havelaar label is now (2009) in some 23 countries and utilise products come from some 55 countries. Of these, approximately a half one million million farmers directly (and workers) benefit. These organizations have joined the international Fairtrade Labelling Organizations (FLO).The Fairtrade mark (the international translation of the Max Havelaar label), with 2006 revenue growth of 40%, the largest increase was in the join States where coffee gross revenue quadrupled. In January 2006, the Max Havelaar label a big campaign in the Netherlands to focus on products with its brand to establish. The advertising slogan no discount, but advantage, with a wink referring to the price war between the Dutch supermarkets, wanted the label to highlight that the products are more expensive, but that a portion of the proceeds benefit the producers them. we are going to do it big than in 2006.We want more people to be conscious(predicate) about the prodcuts they buy. We are going to show in our commercials small movies about were their cheap coffee comes from and where our coffee comes from . Also we are making a FaceBook page and a Twitter page to keep them updated. Objectives To increase ken of the product through advertising from 36% to 46% by the end of the year 2012. And that more people buy our products. Target markets Is everybody who does the grocery and anyone who knowingly lives and want to meet others with the same respect that you take yourself expect from others.Product/service specification Nowadays you can find the Max Havelaar Fairtrade mark not only coffee but a wide range of products such as chocolate, fruit, wine, tea, spices and even on ice and peanut butter. Also adorns the label on products such as cotton bath towels, blankets, shirts and curtains and flowers. The Max Havelaar Fairtrade Mark is the only standard that the Triple P of sustainable development People, Planet and value completely covers. Through a guaranteed fair price creates the label dummy for both economic development and environmental improvement and kindly progress.Fairtr ade trunk that makes it a unique model with the highest standard for sustainable development. People The individuation of the Max Havelaar label is primarily associated with social justice. Respect for human rights and confinement standards, according to the Charter and Conventions of the United Nations, are the starting point. But social progress is not as the basis for prosperity and ecological health is destroyed. Planet Farmers realize that is why many organizations turn to organic farming. subprogram of the products with the Max Havelaar Fairtrade Mark also has an organic label.But the Max Havelaar label itself represents a healthy environment. Dealing with soil, water, air and biodiversity in Fairtrade bound by rules. raw material standards to be met as a condition for certification. The system also offers guidelines for further improvement. Profit And the financial area, because thats not without. The space created by a fair reward for goods supplied. Through better tra ding conditions to improve poor farmers Fairtrade piecemeal their living standards. They have as well asls at hand to invest in their trading operations and their environmental performance, with organic certification a great deal represents the pinnacle.Fairtrade in the third P belongs right there. He suggests farmers are able to trust the future to work on sustainable development. Creative brief Background/introduction We are Cherry Red, one of the most efficient advertising agencies. effected in 1991 we strive to offer the greatest service possible put the client at the centre of business. Target markets Is everybody who does the grocery and anyone who knowingly lives and want to meet others with the same respect that you take yourself expect from others. Women respond most favourably to social responsibility messages.Design marketing materials aimed at women. The age meeting 25-34 respond more favourably to socially responsible messaging. People key out with fair wages an d employee treatment. Wealthy people and people who buy gifts often tend to do it online and in boutiques. A great website, product reviews, and well-trained sales people will help you sell. promotional/advertising objectives Create consumers call for and awareness for the Fair trade products Max Havelaar proud to be fair. Promotional/advertising proposition That the products they buy must stay fair too the farmers and for the customers. Support Fair trade * Empowerment * Poverty * Conservation * accessible improvement * Clean environment * Development * Transparency * Co-operation These points will make a better world. Tone of voice Serious, friendly, green, everyday and FAIR. obligatory inclusions Max Havelaar fair trade logo, Max Havelaar website, available at the better supermarket. Budget and timing Promotional Designs For Campaign hails Logo DesignEmail DesignPostersLeaflet DesignNewspaper string up DesignWebsite DesignCommercial on TV 50. 00160. 00 395,48 (25 needed at 15,82 each)140 (2000 needed at 7p each)900300 paid for the year 11. 00 Maximum Budget Of ? 15. 000,00 Total Cost ? 12. 945,48 We want the ads come out in the pass period because people will give and buy more in this season because it stands for togetherness, joy, giving and caring for fellow creature. Conclusion This was a very interesting task. Now I know more about how too make a simple promotional campaign. And also know more about Max Havelaar Fairtrade products. Such as that Max Havelaar is not a brand. Max Havelaar Foundation is part of an international umbrella Fairtrade Labelling Organizations (FLO). I hope you have leared as much as I have.