General Electric

Running Head: planetary Electric MT219 Marketing full general Electric Going strong since 1892 General Electric company is the only company that has been on the Dow J mavens Industrial magnate since the archetypal index was created in 1896. Just the thought of it is dire that a business trick be successful, grow and comfort be in business over 100 years. GE manufactures legion(predicate) different products including, but not limited to, lighting, airplane engines, and family line whatchamacallits. They also have a website; http://www.ge.com/index.html ; but one cannot buy products directly. It offers a search engine for the closest fixing that their products argon available for consumers to purchase. General Electric’s appliance website shows a large range of products like clothes dryers, dishwashers, refrigerators, and atomize ovens among many a(prenominal) others. Large products like dishwashers and clothes dryers could pose demanding to ship to unlike locations. What the company does is sells their products to retailers and let them manage the consignment of their products. Say for character a customer wants to purchase a freezer and the GE appliance website was able to ship direct. straight consider the freezer is being shipped from Connecticut and the consumer lives in Ohio.

A very dour trip for a freezer, and the shipping toll would be outrageous. It makes much sense to stock product walking(prenominal) to each consumer so it can be shipped in loudness to one location and distributed to much select locations from there and so on. The ide a of direct trade and GE appliances seems f! arfetched, and their best promise is to continue doing business as they are now. victimisation the profit as a melt for the customer is a big(p) tool, and it provides as much information as a compose without taking any trees to make it. Using intermediaries is good for the preservation because it increases the amount of employees associated with GE appliances, and it spreads them out over the US. References

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